Recent Posts

How voice tech is moving towards audience-led interactions

The Drum recently published this article by our Co-founder and CEO for Milan and Madrid, Stefano Maggi looking the implications for brands as voice technology becomes increasingly mainstream. They’ve been kind enough to let us reproduce it below. Almost every day we hear talk about voice technology; especially so here …

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You Don’t Need A “Growth Hacker,” Just A Data-Driven Marketer

The following is my latest monthly Analytics column, originally published on ClickZ. You can read all my previous columns on ClickZ here. Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a …

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